Pengaruh Pelayanan Berbasis Syariah terhadap Kepuasan Wisatawan Anak Mas River Paradise

Abstract

Anak Mas River Paradise rafting tourism in Central Aceh Regency offers a nature adventure attraction that demands high technical reliability and safety standards, while the integration of Islamic principles forms the main foundation determining service quality at sharia-based tourism destinations. This study aims to measure sharia-based service quality, map the level of tourist satisfaction, examine the causal influence between variables, and analyze the implementation of sharia values in depth. A mixed methods approach with an explanatory sequential design was applied. Data collection began with distributing questionnaires to 30 respondents tested through simple linear regression, followed by qualitative data collection through interviews, field observation, and documentation study. The quantitative results show that the sharia-based service quality variable recorded an average score of 4.437 (very high category) and tourist satisfaction reached an average of 4.433 (very high category). The resulting regression equation is Y = 8.476 + 0.904X with a coefficient of determination R2 of 0.724, confirming that sharia-based service contributes positively and significantly by 72.4% to tourist satisfaction (t = 8.563; p < 0.05). Qualitative findings confirm that service ethics such as honesty (shidq), trustworthiness (amanah), courtesy, and equal treatment have been internalized in daily operational activities. The implementation of sharia-based service quality proved to be the main determinant of visitor satisfaction at Anak Mas River Paradise. Management is advised to consistently maintain safety standards and sharia principles, while future researchers are recommended to explore the remaining 27.6% of external variables not yet explained by this model.